YOU'RE PAYING FOR CREATIVE THAT NEVER REACHES A CUSTOMER.
Most of what DTC brands produce — the UGC, the shoots, the agency deliverables — never gets deployed. It sits in folders, stalls in approvals, and quietly burns through your production budget.
Marshal is the creative operations layer that tracks every asset from production to deployment and makes sure nothing you paid for goes to waste.
SIX PARTNERS. ZERO COORDINATION.
ONE EXPENSIVE GAP.
Your media spend is tracked to the penny. Your creative spend is a line item and a shared Drive folder. Research from CreativeX and Forrester consistently shows the same pattern: 52–65% of produced creative never reaches deployment. Not because it's bad creative. Because nobody's job is to make sure it gets where it needs to go.
YOU'VE PROBABLY
ALREADY TRIED
TO FIX THIS.
Here's why it didn't stick.
HOW MARSHAL
WORKS.
I plug into your existing tools and workflows — Drive, Slack, Dropbox, your ad platforms, your project management. Nothing changes for your team. Marshal is the operations layer that connects everything.
I don't ask you to switch tools, learn a new platform, or change how your team works.
ORGANIZED ISN'T ENOUGH.
YOU NEED TO KNOW WHAT'S WORKING.
Most brands can't answer basic questions about their creative pipeline. Marshal gives you the data to answer them — and make better decisions with every cycle.
FIRST CLIENT. REAL YIELD.
She's Birdie × Marshal
She's Birdie — a DTC personal safety brand with six creative partners — had no system connecting production to deployment. Their team spent hours per week chasing assets across Drive, Slack, and email. They didn't know their deployment rate. They'd never measured it.
“Marshal took over the coordination chaos that was eating our team's time. Within the first month, every source and destination was mapped, and nothing sits idle anymore.”
RICHIE
CEO, SHE'S BIRDIE
One of the unused assets discovered in Month 1 went on to spend over $200K in its first 10 days live — leading to a record-breaking month for the brand.
NOT READY FOR THE AUDIT? START HERE.
Three ways to see your creative waste. Pick the commitment level that fits today. You can always come back for more data later.
The Calculator
Plug in your monthly creative spend, your estimated deployment rate, and your partner count. Get an instant dollar figure for your waste. No signup. No commitment. Just a number you can screenshot and send to your CFO.
Try the Calculator →The Score
Five questions about how your creative pipeline actually runs. Get your YIELD score (0–100), your archetype, and your maturity tier — Blind, Aware, Measured, Optimized, or Elite. Most brands score below 35.
Take the Score →The Audit
Your real assets matched against your real ads. Real CYR. Real CPAA. Real waste figure. Source and destination map. Recorded walkthrough. This is the one that ends the conversation — or starts it.
Apply for a Free Audit →WHAT'S YOUR
YIELD?
YIELD is the composite score for creative operations maturity — five sub-scores mapped to six framework levels. Most brands score below 35. Marshal gets you across the Yield Line in 90 days.
Y · I · E · L · D — five sub-scores, one number, 0–100
MARSHAL IS FOR OPERATORS,
NOT EVERYONE.
I qualify every client before onboarding. If you don't meet these thresholds, I'll tell you honestly — and point you toward what will actually help.
If you work with a single agency and everything's coordinated, you probably don't need Marshal — and we'll tell you that on the call. If your creative spend is under $20K/month, the math doesn't work yet. We qualify every client before onboarding because we'd rather turn down a bad fit than deliver mediocre results.
TWO PATHS. ONE SYSTEM.
If the audit reveals a gap, here's the fix. You choose the path that fits your team and your scale.
We run your creative pipeline.
Your partners deliver. Marshal handles everything between delivery and deployment — intake, routing, measurement, reporting, and the system that holds it together.
Best for: Brands with internal capacity who need the system and the strategy, not the hands.
We run your pipeline and your partners.
Everything in Track, plus creative partner sourcing, vetting, outreach, and ongoing management.
Best for: Brands producing at scale who need someone owning the pipeline, not just advising on it.
Matt Lady · Founder
Ten years inside the DTC creative machine — buying media, running agency ops, managing 30+ brand accounts, scaling teams and systems across 150+ brands. The same problem showed up everywhere: brands invest in creative production and have no system to manage what happens after delivery.
Marshal is the service I wish every brand I worked with had access to. The methodology, the measurement, and the operational intelligence to actually fix what the data reveals.
SEE YOUR
NUMBER.
Your real assets matched against your real ads. Free when you contribute anonymized data to the benchmark. No calls. No commitment.
Apply for a Free AuditReady to talk? Book a Right-Fit Call →