YOU'RE PAYING FOR CREATIVE THAT NEVER REACHES A CUSTOMER.
Production keeps shipping. Spend keeps moving. The next brief gets sharper. Marshal connects the three so DTC brands stop paying for creative that never earns its keep.
Your creative engine leaks
before the ad account ever sees it.
Most brands only measure the end: top ads, ROAS, spend, and fatigue.
But the waste starts earlier: creative gets scattered, delayed, misrouted, approved but unused, launched without spend, or forgotten before it teaches the next brief.
“Live” is not enough. Activated, learned from, and reused is the real bar.
Here's what Marshal sees in your first 30 days.
A concrete diagnostic output, sized to your brand and your team — not a generic category benchmark.
Assets Cataloged
Every asset across Drive, Frame, Slack, Notion in one map.
Active Leaks Identified
Specific stages where assets stall before launch.
Trapped Spend Value
Approved-but-unused creative carrying real opportunity cost.
Partner Yield Ranking
Which creators and agencies produce durable winners vs. filler.
Novelty Debt
How far behind your concept refresh actually is.
Stockout Risk
Weeks of runway before usable creative runs out.
Liquidity Ratio
Assets rights-cleared, sized, approved, and launch-ready this week.
Top Actions
Ranked plays to ship in the first week, sized for your team.
Meet the YIELD Score.
YIELD measures how efficiently your creative supply chain turns production into live, value-producing learning.
How much creative actually reaches the market?
Is it usable, rights-cleared, on-brand, and trusted?
How fast and cost-effectively does it move?
Do winners become variants, briefs, and learnings?
How long does creative keep working?
Behind the snapshot: five metrics nobody else tracks.
Creative Liquidity
Inventory isn't liquidity. The other 153 are working capital frozen in legal, sizing, and approval — paid for, not earning.
Creative Stockout Risk
Your winners are running on fumes. Without a runway signal, spend stays parked on fatigued ads while fresh concepts sit unapproved.
Partner Yield
Concepts shipped is vanity. Durable-winner rate is the only number that says which partners pay for themselves and which ones don't.
Creative Novelty Debt
How many days your concept refresh is behind the platform's fatigue curve — and what every day of debt costs in CPA drift.
Opportunity Cost of Stuck Creative
$24K of approved creative sitting unlaunched. At your media efficiency, that's the revenue it would have earned in market.
One operating layer from creative demand to activated spend.
Marshal closes the loop between the sources that produce your creative and the channels that spend against it — with TRACER measuring every handoff in between.
Marshal runs on TRACER, our internal creative supply-chain ledger — built to power the service, not to be a product you log into.
LIVE PILOT. REAL BRAND.
She's Birdie × Marshal
This pilot is in flight right now. Marshal is mapping the creative supply chain, organizing sources, and establishing the baseline YIELD view across production, routing, and deployment. Verified before/after lands once the pilot has 90 days of activated spend through it.
“Marshal took over the coordination chaos that was eating our team's time. Within the first month, every source and destination was mapped, and nothing sits idle anymore.”
RICHIE
CEO, SHE'S BIRDIE
GET YOUR YIELD SCORE.
Five questions. Five minutes. Get your YIELD score, your archetype, and your waste number in dollars. Connect your data at the end for the real audit.
ONE TIER. DONE FOR YOU.
After the score and the audit, brands that are a fit move to Track. We run your creative operations end to end — intake, routing, partner coordination, asset organization, and weekly reporting.
You add the sources and creators. We handle everything else.
Done for you.
3-month start, then month-to-month.
- Intake & Organize — every asset received, named, tagged, and filed
- Route & Deploy — right asset to the right channel at the right time
- Partner Coordination — follow-ups, briefs, and delivery tracking
- Asset Organization — your Drive or DAM stays organized, current, and deployment-ready
- Weekly & Monthly Reporting — what was produced, deployed, and what's sitting idle
- ✓Every asset cataloged, named, and filed
- ✓Top creative leaks identified and closed
- ✓Partner yield ranking baseline — who produces winners vs. filler
- ✓Weekly reporting cadence live — what shipped, what's idle, what to make next
- ✓YIELD Score baseline + 90-day target set
Built for DTC brands $5M–$100M with 2+ creative partners and $15K+/mo creative spend. See full fit criteria →
SEE YOUR REAL
CREATIVE YIELD.
Start with your estimated YIELD Score. Then Marshal can connect the source files, routing, and ad account data to find the real number.