Matt Lady.

Ten years inside commerce.

Six years advising She's Birdie, and six months as their fractional Head of Revenue running growth, creative, and CX as one P&L. The work: getting more TikTok video repurposed into Meta paid by securing usage rights, running whitelisting, and coordinating across departments. Previously Director of Operations, then Director of Growth & Sales at Creative Milkshake, a creative strategy and production agency.

• Creative Milkshake revenue grew 56% in one year; team grew from 15 to 32
• Built the operations department from zero; close rate moved from 15% to 35%
• The shop sold within twelve months of his exit
• Hands-on media buying across more than 30 DTC brands from 2018–2022
• Advised more than 400 founders across two DTC founder communities

Founder history is shown as credentialed experience, not as a promise of client outcomes.