We'll Audit Your Creative Pipeline. For Free.
Your actual assets matched against your actual ads. Not a quiz. Not a calculator. A real audit of what you produced, what went live, and what's sitting in a folder.
$2,000 $0 for brands that allow anonymized data usage.
$1,000 if you prefer to keep your data private. Same audit, same report, same walkthrough.
Your Real Numbers. Not an Estimate.
We connect to your creative storage and your ad accounts, then show you exactly what happened between production and deployment over the last 90 days.
Your report includes
01
Asset Classification & Match
Every asset from the last 90 days classified by type, source, and status. Matched against your live and recent Meta ads.
02
Creative Yield Rate (CYR)
Your real deployment rate — deployed ÷ produced. Not a guess. The actual number from your actual files and ads.
03
Cost Per Activated Asset (CPAA)
What each deployed asset actually costs when you account for the ones that never went live.
04
Estimated Annual Waste
The dollar figure. How much you're spending on creative that never reaches a customer.
05
What You Told Us vs What We Found
What you think is happening vs what the data shows. This is usually what changes the conversation.
06
Recorded Video Walkthrough
10–20 minute walkthrough with Matt's commentary on what stands out.
Five Steps. One Week. Zero Risk.
- 1
You apply
2 minutesBrand name, revenue range, creative spend, number of creative partners, and what you think your deployment rate is.
- 2
You connect your ad account
2 minutesRead-only Meta access via Leadsie. One click. We don't touch anything.
- 3
You share your creative library
5–10 minutesView-only access to wherever your assets live — Google Drive, Dropbox, Air, Brandfolder, wherever.
- 4
We run the audit
3–5 daysAssets classified, matched against your ads, and scored. CYR, CPAA, pipeline map, and the full “What You Told Us vs What We Found” comparison.
- 5
You get the report
recorded walkthroughA 10–20 minute recorded walkthrough with Matt's commentary on what stands out.
Why Is This Free?
We're building the first industry benchmark for creative operations in DTC. Real pipeline data from real brands — not survey responses, not slider estimates.
Every free audit contributes an anonymized data point: deployment rates, asset volumes, partner counts, waste percentages, time-to-live averages. No brand names. No creative assets. No competitive information. Just the operational numbers.
You get a full audit report. We get a data point. Fair trade.
Prefer to keep your data out of the benchmark? The audit is $1,000 with full data privacy. Same report, same walkthrough, same recommendations.
When the benchmark publishes, every participating brand gets early access.
This Isn't for Everyone.
We audit brands that match the Marshal profile — because the audit only produces useful data (for you and for us) if there's real creative volume flowing through the pipeline.
You're a fit if
$5M+ annual revenue
Creative production is a real line item, not a side project.
2+ creative partners
UGC creators, photographers, agencies, studios. The more sources, the more valuable the audit.
$15K+/mo creative spend
Enough volume that deployment gaps cost real money.
Shopify / DTC / ecommerce
Our methodology and benchmarks are built for this vertical.
You're not a fit if
You're pre-revenue, have one creative partner, or produce fewer than 10 assets a month. The audit won't surface meaningful gaps at that scale.
You're not a fit (yet)? Check out the Creative Waste Calculator to see your numbers in 30 seconds, or take the Creative Yield Score to understand where you sit on the framework. Revisit when the volume is there.
The Report Is Yours. No Strings.
After the walkthrough, two paths.
01
You keep the report.
Use it internally. Fix things yourself. No follow-up pressure, no drip campaign, no “just checking in” emails.
02
You want Marshal in your pipeline.
Track ($5,000/mo) gives you the system — pipeline architecture, routing, measurement, and weekly strategy. Manage ($10,000/mo) adds partner operations on top.
Book a Right-Fit Call →Apply for a Free Audit
We're running a limited number of free audits while we build the benchmark report. Apply below and we'll let you know within 48 hours if you're a fit.
350+ brands advised · 10 years in DTC ops
Within the first month, every source and destination was mapped, and nothing sits idle anymore.