How Much Creative Are You Wasting?
Three inputs. Thirty seconds. See what your production budget is actually buying — and what's burning in a folder.
What you pay for UGC, photography, video, agency creative — all sources combined.
Total deliverables across all partners. Rough count is fine.
What percentage makes it into an ad, an email, a landing page, or a social post?
in creative you paid for that never reached a customer
Creative Yield Rate
40%
For every 10 assets you produce, 4 go live. 6 sit in folders.
Cost Per Activated Asset
$1,563
You're paying $625 per asset to produce. But each one that actually runs costs you $1,563 — because more than half never deploy.
The industry average is 48–55%. Most brands don't know their number until they measure it.
What if you deployed 85% instead of 40%?
$135,000/year recovered
Same spend. Same partners. Same production. More of it actually working.
This is a Guess. Want Your Real Number?
You estimated your deployment rate. What if you could see the actual number — pulled from your real assets matched against your real ads?
A Marshal audit maps every creative source, every deployment destination, and every asset in between. One week. You keep the full report. No commitment.
52%
of core creative assets never activate
— CreativeX, 2024
65%
of content goes unused
— Forrester
$100B+
wasted industry-wide annually
— CreativeX