Two paths. One system.
Every engagement starts with a free audit — your real numbers, no commitment. If the data shows a gap, you choose the path that fits.
The two paths.
Track — $5,000/mo
Strategist · 3-month minimum
We run your creative pipeline.
Your partners deliver. Marshal handles everything between delivery and deployment — intake, routing, measurement, reporting, and the system that holds it together.
- Pipeline architecture & workflow design
- Naming, tagging, routing framework
- Weekly strategy call (60 min)
- Monthly Creative Yield report
- Async Slack access
- Daily asset intake, triage, routing
- Partner coordination & follow-up
- Weekly deployment status updates
Best for: Brands with internal capacity who need the system and the strategy, not the hands.
Manage — $10,000/mo
Strategist + Operator · 3-month minimum
We run your pipeline and your partners.
Everything in Track, plus creative partner sourcing, vetting, outreach, and ongoing management.
- Everything in Track
- Creative partner sourcing & vetting
- Creator outreach & negotiation
- Vendor management (up to 10 creators, 8 vendors)
Best for: Brands producing at scale who need someone owning the pipeline, not just advising on it.
Not ready for $5K/month?
Start with a free audit — your real assets matched against your real ads. No calls. No commitment. The data speaks for itself.
Every engagement produces data you've never had.
Most brands can't answer basic questions about their creative pipeline. Marshal gives you the numbers — and the decisions that follow.
See It
Where is everything? What’s live, what’s stuck, what’s expired?
- Full asset tracking from production to deployment
- Every source and destination connected
- Real-time pipeline visibility
Measure It
What’s your deployment rate? What’s each asset actually costing you?
- Creative Yield Rate (CYR): deployed ÷ produced
- Cost Per Activated Asset (CPAA): spend ÷ deployed
- Partner scorecards: which creators produce the highest-value content
Plan It
How much do you need next month? Where should the next dollar go?
- Monthly demand planning based on deployment data
- Production gap analysis — what’s missing vs what’s needed
- Expected value model — what to produce next and what it’s worth
This is the Creative Yield framework — all 6 levels, visible and reported. Most brands operate blind. Marshal clients see everything.
What you're spending now vs. what you get.
Without Marshal
$5–8K/mo
Fractional ops hire who still needs your tools and oversight
$3K+/mo
In wasted creative — assets produced but never deployed
Unmeasured
No CYR, no partner scorecards, no expected value data
With Marshal
$5K or $10K/mo
Full creative operations — system, data, and accountability
Week 1
Every asset classified, every partner tracked, CYR baseline established
Month 2
Partner scorecards show which creators produce the highest-value content
Month 3
Expected value model tells you what to produce next and what it’s worth
How it works
Creative Sweep
We audit everything. Every source, every channel, every asset. You get a baseline CYR, a full asset map, and a “What You Told Us vs What We Found” report.
System Build
We set up intake workflows, naming conventions, routing rules, and deployment tracking. Your pipeline goes from scattered to structured.
Operate & Measure
We run the pipeline daily. Assets flow in, get classified, get routed, get deployed. CYR climbs. Waste drops. Partner scorecards build. You see the numbers weekly.
Review & Decide
We review 90 days of data together. You decide: stay at your current tier, expand scope, shift to advisory, or graduate. No pressure, no lock-in after the initial engagement.
You decide what's next.
No lock-in after the initial engagement. Three directions based on where you are and what the data shows.
Stay
Continue at your current tier. Most clients stay because the ROI is obvious. The system runs. The data compounds. The waste keeps dropping.
Not sure which direction fits? The 90-day engagement answers that. Your data shows exactly where the gaps are.
Not ready for $5K/month?
Start with a free audit — your real assets matched against your real ads. No calls. No commitment. The data speaks for itself.
Questions
What kind of brands is Marshal for?
▾
DTC and ecommerce brands doing $5M–$100M+ in revenue, spending $15K+/mo on creative production across 2+ partners (UGC creators, photographers, agencies, studios). If creative production is a real line item and nobody owns the handoff between production and deployment, Marshal is built for you.
What’s the difference between Track and Manage?
▾
Track is the system + strategy: we design the architecture, set the routing/tagging framework, run weekly strategy calls, and produce the monthly Creative Yield report. Manage is everything in Track plus partner sourcing, vetting, outreach, and ongoing creator/vendor management. Brands with a strong roster of creators usually start with Track. Brands that need help building or expanding the partner roster start with Manage.
What’s a Creative Yield Rate?
▾
CYR is deployed assets divided by produced assets. It tells you what percentage of the creative you’re paying for actually reaches a customer. Most brands don’t measure this. Marshal clients see it weekly.
How is this different from a project management tool?
▾
Tools store files. Marshal routes them. A DAM or project board doesn’t make judgment calls about what goes where, follow up with partners on late deliverables, or tell you which creator produces the highest-value content. Marshal does.
Do you replace our creative agency?
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No. Marshal sits between your creative partners and your deployment channels. Your agencies, creators, and studios keep doing what they do. Marshal makes sure their work actually gets used.
What if we already use a DAM like Air or Yoho?
▾
Great — keep it. Marshal works on top of your existing tools, not instead of them. The gap isn’t storage. It’s the routing, tracking, and measurement layer that sits between storage and deployment.
How fast can we get started?
▾
The free audit takes 3–5 days after you connect your accounts. If you move to Track or Manage, the full engagement starts within a week.
What happens after 90 days?
▾
You decide. Most clients stay because the ROI is obvious — recovered creative spend alone usually exceeds the retainer. You can also shift to advisory-only at $2,500/month if your team is ready to run the system internally.
Is there a minimum commitment?
▾
Track and Manage both have a 3-month initial commitment, then month-to-month after that. The free audit has no commitment at all.
What if we’re not ready for $5,000/month?
▾
Start with a free audit. Your real assets matched against your real ads — real CYR, real CPAA, real waste figure. No calls, no commitment. If the numbers don’t show a gap, you’ll know. If they do, we’ll talk.
See if Marshal fits.
Book a 30-minute Right-Fit Call. No pitch deck — we'll map your creative pipeline and show you where the value is leaking.