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10 years doing the work behind creator programs.

I have bought ads, built an operations team, and handled creator rights myself. If you hire Marshal, I run the work.

Matt Lady, founder of Marshal
Matt LadyFounder and operator · Marshal

My experience.

01
2016–2023

Media buying, 2016–2023

30+ DTC brands hands-on, including freelance media buying from 2018 to 2022 across skincare, beauty, apparel, food and footwear. I have been the buyer waiting on videos that were never cleared. Your buyer gets the handoff I wanted.

02
Agency

Creative Milkshake, Director of Operations, then Director of Growth & Sales

A creative strategy and production shop. I built the operations team from zero, then moved into growth and sales leadership.

03
Six years

She’s Birdie, advising the CEO, then six months as fractional Head of Revenue

Richie Mashiko, quoted below, is that CEO, and She’s Birdie is now a Marshal client. Ran growth, creative and support on one budget. Secured the usage rights, and set up the permissions that let creator videos run as ads.

Shown as credentialed experience, not as a promise of client outcomes.

A current client, in his own words.

Richie Mashiko is CEO of She’s Birdie and a current Marshal client.

Matt took creator operations off our plate. He handles the follow-up, usage rights, whitelisting, and handoffs, so our team gets videos we can actually use without chasing every detail ourselves.
Richie MashikoCEO of She’s Birdie

Want me to run your program?

Book a 30-minute intro. I will tell you if Marshal is a fit.Book a 30-minute intro