Matt Lady, and nobody else
No account manager, no junior doing the outreach. When you email Marshal, I answer.
Growth, creative, operations. I've bought the ads, built an agency's operations department, and done the rights work by hand. This chain runs across all three, which is why one person can hold it end to end.
- 2016–2023Media buying, 2016–2023Seven years. 30+ DTC brands freelance, 2018–2022, across skincare, beauty, apparel, food, and footwear. I’ve been the buyer waiting on videos that weren’t cleared. Your ad buyer gets the handoff I always wanted to receive.
- AgencyCreative Milkshake, Director of Operations, then Director of Growth & SalesA scaling creative strategy and production shop. Built the ops department from zero. Team grew from 15 to 32 across four departments; revenue up 56% in a year.
- Six yearsShe’s Birdie, advising the CEO, then six months as fractional Head of RevenueRichie, quoted below, is that CEO, and She’s Birdie is now a Marshal client. Ran growth, creative and customer support against one budget. Secured the usage rights, set up the permissions that let creator videos run as ads, and ran the tool that tracks creator videos and their paperwork.
Founder history is shown as credentialed experience, not as a promise of client outcomes.
What you can check yourself
One live client. Richie, the CEO of She’s Birdie, will take your call.
No case study written yet, no logo wall, no dashboard screenshots, and no number you can’t trace back to its source.
You can also just take the free Scan and judge the work from that.
“Matt took over the coordination chaos that was eating our team’s time. Within the first month, every source and destination was mapped, and nothing sits idle anymore.”
Richie, CEO, She’s Birdie
Client reference, live engagement. This quote describes usage-rights, whitelisting, and cross-department coordination work. It is not a TikTok Shop affiliate or GMV claim.
If your creators are making videos nobody can legally put ad money behind, that is fixable, and the paperwork that fixes it gets signed in your name. Worst case, you get a useful document for free.
Matt Lady
Marshal