TRACE.
Production → Performance → Prediction
The always-on system that connects what you spend on creative to what it's worth. Trace powers every Marshal engagement.
Trace is the intelligence system behind every Marshal engagement. It's not a tool you buy separately — it's built into the service.
What Trace does.
Watches.
Trace monitors your creative sources — Google Drive, Dropbox, Air, wherever your partners deliver. When a new asset arrives, Trace detects it automatically.
Classifies.
AI analyzes every image and video. For video, Trace extracts multiple frames and transcribes the full audio — understanding not just what the creative looks like, but what the creator said, how they opened, and what story structure they used.
Matches.
Trace computes a visual fingerprint for every asset and matches it against your live ads on Meta, Google, and TikTok. An asset in your Drive that's running as a Meta ad? Trace knows. An asset that was produced but never deployed? Trace knows that too.
Measures.
With production and performance data connected, Trace computes metrics no other tool can: Creative Yield Rate, Cost Per Activated Asset, and Return on Creative Spend — what each production dollar generates in revenue.
Predicts.
Trace builds an Expected Value model for every creative recipe — every combination of format, angle, hook, and audience. After 30–60 days, Trace tells you exactly what to produce next, which creators should make it, what it'll cost, and what it's projected to generate.
What makes Trace different.
Trace is the layer between your creative production and your ad performance that nobody else provides.
Not a DAM.
Trace never stores your files. Your assets live wherever they live. Trace watches, processes, and reports.
Not a creative analytics tool.
Analytics tools show what's performing. Trace connects performance to production — who made it, what it cost, what recipe it followed — and predicts what to make next.
Not a project management tool.
Trace doesn't manage tasks or timelines. It manages intelligence.
Powered by Trace. Operated by Marshal.
Trace is the intelligence. Marshal is the operator. Together, they give your brand something no tool or hire can provide alone: a creative operations system that gets smarter every week, backed by a human who turns that intelligence into decisions.